Start with the communication goal
Area promotion requires different images than participation, a mobility plan or tourism campaign. First formulate what the audience needs to understand.
Show a representative area
Combine iconic places with recognizable everyday environments.
Center and characteristic buildings.
Neighborhoods and public space.
Water, greenery and recreation.
Accessibility and infrastructure.
Events or seasons.
Avoid a one-sided image
Sunsets and highlights alone do not provide a complete image bank. Add functional overviews and different parts of the region.
Work with current collections
Bundle images per campaign, area or theme. This way, partners work from one selection and it remains clear which version has been chosen.
Check permissions and sensitivity
Pay attention to recognizable people, events, safety-sensitive locations and images that may be outdated due to changes.
Frequently asked questions
Short and clear
Can stock image be used for participation?
Yes, if it reliably represents the location in question and the use is within the license.
How often should the regional image be updated?
That depends on changes. Infrastructure requires updating more often than a timeless landscape.
Can we share selections with partners?
A collection can be shared centrally; check who is allowed to download and use the source file.
Find images of your region.
Search by municipality, location or subject and put together a suitable selection.
Search the collectionContinue reading