01
Title
A good title says what is visible and where it is.
Use a recognisable subject and location.
Avoid promotional words such as spectacular or perfect.
02
Description
Explain what is visible, where it is and what is happening.
Do not invent uses, names or context.
Write naturally; do not repeat keywords.
03
Only what is visible
Do not invent uses, names or context.
Do not invent uses, names or context.
Avoid promotional words such as spectacular or perfect.
04
AI text
AI can misunderstand places, names and details. You remain responsible for the final metadata.
Verify locations and object names.
Remove exaggerated language and unsupported claims.
05
Tags
Put relevant search terms in tags. Mention camera movement only when it adds useful context.
Use only tags that match the asset.
Write naturally; do not repeat keywords.
06
Camera movement
Put relevant search terms in tags. Mention camera movement only when it adds useful context.
Let the preview show technical camera movement where possible.
Use only tags that match the asset.
07
Before and after
Describe the image; do not try to sell it.
Avoid promotional words such as spectacular or perfect.
Use a recognisable subject and location.
The key rule